Online Strategy
Planning is crucial to the success of a web based project.
A fundamental step in the design and development of a website or web based application is formulating an online strategy.
An online strategy may include references to:
- Email campaigns
- Inbound links
- Online advertising
- Offline advertising
- Media releases, press & pr
- Search engine visibility
Coming up on the first page of Google is not a complete strategy. It is but one of many elements that should be considered when planning a website launch and in determining how a website will perform over time.