Legal
Privacy Policy
Last updated: 1 July 2025
Who we are
Puremedia Pty Ltd (ACN [insert ACN]) ("Puremedia", "we", "us", "our") is an Australian digital agency providing custom web application development, AI strategy, and process automation services. Our registered office is in Sydney, New South Wales, Australia.
This Privacy Policy explains how we handle personal information we collect through our website (puremedia.com.au), our services, and when you interact with us directly.
Information we collect
Information you provide
We collect information you give us directly, including: - Contact details (name, email address, phone number) when you submit an enquiry or contact form - Business information (company name, role, project details) you share during discovery calls or proposals - Communications content when you correspond with us by email or phone
Information collected automatically
When you visit our website, we automatically collect certain technical information including: - IP address and general geographic location - Browser type and version, operating system - Pages visited, time spent, and referring URLs - Interaction events such as clicks and scrolls
This information is collected through Google Analytics 4 and similar analytics tools. It is used in aggregate form to understand how visitors use our site and to improve the user experience.
How we use your information
We use the information we collect to: - Respond to your enquiries and assess project fit - Deliver the services you have engaged us to provide - Send project-related communications - Improve our website and understand visitor behaviour - Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties. We do not use your information to send unsolicited marketing communications without your prior consent.
Cookies and analytics
Our website uses cookies and similar tracking technologies. Essential cookies are required for the site to function correctly. Analytics cookies (Google Analytics) help us understand aggregate visitor behaviour — these are only set with your consent where required by applicable law.
You can control cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain parts of the site.
Third-party services
We use a limited number of third-party services to operate our business: - Google Analytics — website usage analytics (Google LLC, USA) - Resend — transactional email delivery (Resend Inc., USA) - Sanity — content management platform (Sanity AS, Norway) - Vercel — website hosting and deployment (Vercel Inc., USA)
Each of these providers has its own privacy policy governing how they handle data. Where these providers are located outside Australia, we take reasonable steps to ensure they provide equivalent privacy protections to those required under the Privacy Act 1988 (Cth).
Data retention
We retain personal information only as long as necessary for the purposes described in this policy, or as required by law. Enquiry and contact data is generally retained for up to three years. Data related to ongoing client engagements is retained for seven years in accordance with Australian tax and business record-keeping requirements.
Your rights
Under the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to: - Request access to the personal information we hold about you - Request correction of inaccurate or out-of-date information - Request that we delete personal information we no longer need - Withdraw consent where processing is based on consent
To exercise any of these rights, contact us at hello@puremedia.com.au. We will respond within 30 days.
Security
We take reasonable technical and organisational steps to protect personal information from misuse, interference, loss, and unauthorised access. Our website is served over HTTPS and our third-party providers maintain industry-standard security certifications. No method of transmission over the internet is completely secure — if you have concerns about the security of information you have provided, please contact us.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our practices or applicable law. The "Last updated" date at the top of this page indicates when the policy was last revised. Continued use of our website after any changes constitutes your acceptance of the updated policy.
Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Puremedia Pty Ltd Email: hello@puremedia.com.au Phone: 0410 657 778
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.